Wednesday, January 27, 2010

"Mile Sure - (New one)"

The very focal point of the argument, did we ask for a change? Were we not happy with the one we had? Why are we being driven by the Microsoft philosophy? With all my due regards and respect to Bill Gates and his awesome organization, that stems out a new version of the Windows every two years, even when there is no need of the same, we find we have quite a few followers of the same principle. Neither do they take learning from the year on year debacle nor do we. Hopefully after Vista, they'll take a break. Now coming back to our motherland, the new "Mile Sur Mera Tumhara" promotion which I guess most of us have seen by the time now. Is this portraying a national theme or is it portraying the power of Bollywood of being the largest film industry in the world. Is the country all about film stars and cricketers and thankfully some musicians? Does the Lok Seva Sansar Parishad still exist and even it does why is it turning a blind eye? With much pain I could list down all the participants in the new version only to realise that it would have been better to just write down - "Bollywood and some".

Here goes the list - Amitabh Bachchan, Abhishek Bachchan, Aishwarya Rai Bachchan, A R Rahman, Sonu Nigam, Salman Khan, Aamir Khan, Prasenjit Chatterjee, Baichung Bhutia, Shahrukh Khan, Mahesh Babu, Deepika Padukone, Ranbir Kapoor, Shahid Kapoor, Shaan, Bhupen Hazarika, Kavita Krishnamoorthy, Dr. L. Subramaniam, Anoushka Shankar, Mammootty, Shivkumar Sharma, Rahul Sharma (musician), Gurdas Mann, Juhi Chawla, Zakir Hussain (musician), Thetakudi Harihara Vinayakram, Vikram, Surya, Abhinav Bindra, Sudarshan Patnaik, Shilpa Shetty, Vijender Singh, Sushil Kumar, Karan Johar, K. J. Yesudas, Shiamak Davar, Shobana Chandrakumar, Shreya Ghosal, Rohit Bal, Priyanka Chopra, Louis Banks, Rituparna Sen Gupta, Amjad Ali Khan, Amaan Ali Khan, Ayaan Ali Khan and Shankar-Ehsaan-Loy.
It is hard to find name that is not a Bollywood parasite or at least one which is not followed by one. Where is Sachin Tendulkar?? Are we not the most cricket fanatic nation of the world? Where is Ratan Tata? The man who had single handedly put India on the global map. The man who made the car affordable to ordinary middle class. All that is forgotten so quickly. What about APJ Abdul Kalam?

We keep saying India's face is changing in the global arena, but the news mostly is a Shahrukh Khan getting an award in some neighbouring country or Amitabh Bacchan inaugurating a film festival that would showcase first his family and then the upcoming movie releases. With due regards again to Mr Bachchan - one of the greatest actors of my lifetime, now he has a brand ambassador within the family.

Its time we understand that the REMIX is not for everybody and its time we understand that if we do not have the capability of producing something original, we cannot bull**** the public just by packaging an old wine in a new box. We still prefer the old wine as it is because - "iye jo public haye, iye sab jaanti haye"